The EL Group Co., Ltd.

About The EL Group

Having recognized the necessity for comprehensive beauty care for celebrities through years of broadcasting activities, CEO Lee Mina launched SPA THE EL
The EL in 2010, offering not just skincare but holistic healing for both body and mind. In 2018, she established Cosmetic The EL to share the various beauty know-how gained through SPA THE EL with the general public.

The EL Group has since expanded to include cosmetic, inner beauty, and diet products. In 2024, they also launched a line of nutritional supplements, growing into a comprehensive beauty company that cares for both the inner and outer health of the body.

The EL Group Products

Skincare - Maryabel Hyal
Blessing Stick

  • - 100% freeze-dried hyaluronic acid
  • - Safe with no irritation. Equivalent to the moisture content of 500 face masks in one stick!
  • - Total sales exceeded 1.68 million units. The product celebrities use the day before filming
  • - Clinical results after just one use

    : Improves superficial moisturizing,
    improves apparent moisturizing,
    improves skin water loss, lifts facial cheeks
    (fill), improves rough skin texture (fill), etc.

Skincare - Maryabel Oh My
Barrier Cushion

  • - Strengthens skin barrier by improving skin health
  • - Applying the trend of the times, "Microbiome" to cushion foundation
  • - The essence of cushion foundation = Imperfection + Advanced Radiance
  • - Tri-functional cushion : SPF+ PA+++ , sun protection, whitening, anti-wrinkle
  • - Clinically Tested : Improved Coverage, Improved Adhesion, Skin Irritation

Skincare - Maryabel Very
Barrier Cream

  • - A strong skin barrier recipe suggested by Maryabel Very Barrier Cream
  • - Lactobacillus fermented skin barrier cream to recover skin health
  • - Colorless, odorless cream for the whole family
  • - Skin reaction & irritation test complete
    *EWG Grade 1 safe ingredients (*core ingredients only)

Skincare - Maryabel Gardening Mist

  • - 24h hydration
  • - For FACE and BODY
  • - Dual function, whitening and wrinkle improvement
  • - Improve skin barrier elasticity with fermented skin-beneficial bacterium Lactobacillus
  • - Skin irritation test complete!
The EL Group
The EL Group The EL Group

Main Products

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Company Introduction

Having recognized the necessity for comprehensive beauty care for celebrities through years of broadcasting activities, CEO Lee Mina launched SPA THE EL in 2010, offering not just skincare but holistic healing for both body and mind. In 2018, she established The EL Group to share the various beauty know-how gained through SPA THE EL to the general public.

The EL GROUP has since expanded to include cosmetic, inner beauty, and diet products. In 2024, they also launched a line of nutritional supplements, growing into a comprehensive beauty company that cares for both the inner and outer health of the body.
  • Response Level
    ★ ★ ★ ★ ★   less than 30%
  • Supplier Level
    ★ ★ ★ ★ ★   5~10 billion (KRW)
  • Transaction Level
    ★ ★ ★ ★ ★   less than 5

History

  • 2011

    Established Spa The EL

  • 2018

    Established Cosmetic The EL

  • 2019

    Started sales on Naver Smart Store

  • 2019

    Launched the cosmetics brand "MARYBEL"
    and the inner beauty brand "BLESSING LAB"

  • 2024Launched health & nutrition brand "Blessing Lab+" & aromatherapy brand "AeAro"